WEST CALDWELL, N.J., July 10th, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together “seven prolific environmental influencers” from N.Y., N.J. and Conn.
Each team borrowed a Prius Plug-In vehicle to compete against one another for the highest overall MPG in 30 days. Toyota also recently announced the first wave winner of the Prius Plug-In MPG Challenge, which launched in May.
As a result of this considerable accomplishment, the Helping Hands Food Pantry will receive a $2,500 contribution for its achievement.
Participants in the second wave of the Toyota Prius Plug-In MPG Challenge include:
To be eligible to win, participants must drive a minimum of 300 miles total and 75 miles each week. The highest overall MPG according to the Prius’ trip computer per 30-day challenge wins a $2,500 donation to the charity of their choice. Second and third place winners also receive charitable donations of $1,000 and $500. All participants will also receive a $200 gas card.
Wave two challengers will document their activity in real-time via social channels, including:
- Facebook: https://www.facebook.com/PriusPlugInMPG
- Twitter: https://twitter.com/priuspluginmpg
- Instagram: http://instagram.com/pluginforcharity
*Miles per gallon gasoline equivalent (MPGe) is a measure of the average distance traveled per unit of energy consumed.
Stay tuned folks there is plenty more coming on this!!!